December 17, 2025

This Sunday, December 14, the Bellesguard Tower served as the main set for La Marató by 3Cat, an edition dedicated to the fight against cancer that made history. The iconic Gaudí landmark hosted hours of live television with interviews, musical performances, and live connections that captivated the audience.

A Stage Full of Symbolism
The choice of Bellesguard is no coincidence: between 1944 and 1969, this building was an oncology hospital under the direction of Dr. Lluís Guilera Molas, a pioneer in cancer treatment. On the eve of Gaudí Year 2026, which will commemorate the centenary of the architect’s death, Bellesguard has once again taken center stage—this time as a symbol of research, hope, and solidarity.

A Record-Breaking Day
The 34th edition of La Marató was an overwhelming success: 1,503,000 viewers followed the special programming, with an average share of 16% and unprecedented digital engagement—146,000 live and on-demand streams on the 3Cat platform, making it the most-watched edition on digital media. On social networks, content surpassed 8.8 million views.

This impact confirms La Marató as one of the country’s major events, capable of combining entertainment, education, and social commitment. The slogan “Detect it, fix it” resonated strongly, reinforcing the importance of prevention and research.

Bellesguard, the Undisputed Star
The image of the Bellesguard Tower as a television set was one of the most iconic of this edition. Its unique architecture and its history linked to the fight against cancer added extra value to a day that is now part of collective memory.

Solidarity Continues
Although the program has ended, donations can still be made until March 31 through lamarato.cat, Bizum (33333), or bank transfer. A way to keep alive the spirit of a Marató that once again proved that research is everyone’s responsibility.